Customer Relationship Marketing—One Client at a Time

When Jim Cecil first developed the concept of Nurture Marketing in a project for Microsoft, he wasn’t aiming to revolutionize channel management, marketing strategy or modern business policy. Flash forward 20 years later, however, and that’s exactly what he did. The result of his success lies before you now: The Nurture Institute™.

The Nurture Institute™ is not your typical, run-of-the-mill direct marketing solutions company. Our uniqueness derives primarily from two things: an aversion toward forceful advertising and an objective to nurture customers. The institute seeks to ensure long-term success by earning lifetime customer loyalties via effective customer relationship marketing. Read what our clients are saying about us Testimonials .

Along with partner Eric Rabinowitz, Jim focused his philosophy in a specific system of three fundamental pillars: persistence, consistency and ethics. Like the literal, solid pillars of a great monument, these pillars form the sturdy foundation of Nurture Institute™ principles. Moreover, each pillar supplements one another and presents itself in all of Nurture’s practices:

Persistence - Good relationships are not built by a shotgun approach to finding the best direct marketing solutions. Marketing must be specific to a marketplace with several types of touches over the long term to influence your marketplace to achieve top-of-mind awareness. If you’re thinking that one or two touches with your clients or prospects are enough, then you are not talking about marketing, but about sales. Your company needs to reach your target market with bold customer retention ideas on a regular basis. To truly market, you need to touch your clients or prospects using different media for 12 months or more.

Consistency - What do you want your clients to think when they hear about your company? How do your customers see you? What message are you delivering? Quality, commodity or lowest price? Elegance, sophistication or social consciousness? Whatever you’re branding, it must be communicated consistently in every message both internally and externally in everything you do in order to be effective at customer relationship marketing. Consistency reserves an important space in your client’s mind for your company’s products and services.

Ethics - There is nothing more important than accurately and honestly representing the value of your company’s products and services. To practice Nurture Marketing you must be an expert in your clients business and understand their fears, motivation and pain—and how your company fits into their business plan.

The Nurture Institute™ is the premier channel marketing and customer relationship marketing company specializing in small and mid-market clients. With plenty of proven direct marketing tools to share, your business can’t afford to miss out on our innovative customer relationship marketing solutions. Read what are clients are saying about us Testimonials .

To learn more about The Nurture Institute™ or set up a consultation, click here to contact us or call 732-636-1001 ext. 27.