Articles and Whitepapers

Credibility: Give Your Customers a Reason to Listen. How to use credibilty tactics from quotes to whitepapers to engage your prospects and customers.

Customers In Crisis.  Helping customers deal with fear, uncertainty and doubt.

Affection: The Antidote for Defection. Creating customer nurturing experiences.

Best Practices for Selling to Large Accounts. How the right approach can turn you into a consistent winner.

A Cure for the Common Cold Call.  Jim Cecil's 101 best tips for nurturing customers and pampering prospects.

Ten Tips for Effective Direct Mail Simple tips to get your direct mail noticed and opened.