Business Essentials Boot Camp

This program is designed for small- to medium-sized businesses that seek to build or improve their relationship marketing programs. Whether you have a marketing plan in place or are just starting to focus on marketing to grow your business, this program can help you do it more effectively. Delivered regionally, this boot camp will teach you how to determine your company’s unique selling proposition, how to define your target marketplace, and eventually how to develop and implement a customer relationship marketing plan specific to your business and your market.

The program consists of a combination of live and Internet-based training, supplemented by a series of defined learning projects that the attendee does on their own under the guidance of one of our marketing experts. Each project arrives monthly by email and contains an educational component, assigns a task and provides a related reward upon completion of the assignment. When you’re done with the program, the sum of these completed tasks will be an executable marketing plan for your business in your targeted marketplace.

Benefits:

An executable marketing plan that is fully customized specifically for your company, your industry, and your target marketplace.
Marketing tools and best practices to be utilized at part of your ongoing business plan.
A 12-month Help Desk to answer your marketing questions and to review your marketing materials.
Personal one-on-one coaching sessions to help develop your marketing acumen utilizing your own business cases.
The ability to help your company build your sales pipeline.
The chance to learn to apply creative and lucrative solutions to your marketing needs.

Features:

One-on-one consulting and a detailed analysis of yourmarketplace to help you decide where to focus yourmarketing efforts.
Comprehensive First Research market report for your target market segment.
Unique Selling Proposition – our differentiation expert will help you develop and refine your own unique message and help you craft a targeted elevator speech.
100 cloned leads of equivalent prospects provided by InfoUSA.
Complete direct mail Nurture Marketing letter campaign provided by the Nurture Institute.
Custom written evaluation of your existing website provided by Resolve, a web development and optimization company, including detailed recommendations to improve your web presence.
Detailed individual review and evaluation with recommendations of your new marketing plan.
One year of access to our marketing Help Desk staffed by members of the Essentials team and managed by the program’s creator.

Download the Marketing Edge Brochure

To learn more about the Business Essentials plan, click here or call us at 732-636-1001 ext. 27 or visit www.gain-marketing-edge.com for more information.