Microsoft Partner Essentials Boot Camp

The Partner Marketing Essentials is a comprehensive six-month marketing education and action program offered by Microsoft. Each participating partner company selects one or more associates in their marketing and management team to participate in a series of educational opportunities and related tasks that culminate in an executable marketing plan.

Essentials is:

A program utilizing best practices and proprietary tools. Each month’s action is designed to deliver the logical building blocks to construct your own direct marketing, relationship marketing or channel marketing program: Market Research, Differentiation, Messaging, Lead Generation, Website Utilization, and Marketing Tactics.
A set of learning experiences developed and led by a former Microsoft marketing executive with over 10 years experience in designing and implementing marketing programs for Microsoft and its partners.
A virtual program with custom one-on-one coaching and feedback. You receive feedback on your company’s differentiation, targeting, and messaging from the Essential’s industrial psychologist and team of marketing experts.

Essentials delivers all this in a six-month program that requires no more than 10 hours of your time per month! Although virtual, Essentials provides you with ongoing one-on-one support throughout the program. At every step, the Essentials team is available for guidance.

The program also supports you after completion by providing you with an additional six months of Help Desk support. An e-mail based program, Help Desk provides 24-hour response time on all your questions about direct marketing solutions, channel marketing and customer relationship marketing. Use Help Desk to help review your marketing materials, plans and ideas or to help you find the best Microsoft and external marketing resources to effectively execute your programs.

The benefits of the Essentials program include:

An executable marketing plan that is fully customized specifically for your company, your industry, and your target marketplace.
Marketing tools and best practices to be utilized at part of your ongoing business plan.
A 12-month Help Desk to answer your marketing questions and to review your marketing materials.
Personal one-on-one coaching sessions to help develop your marketing acumen utilizing your own business cases.
The capability to help your company build your sales pipeline.
The opportunity to learn to apply creative and lucrative solutions to your marketing needs.

Features:

One-on-one consulting and a detailed analysis of your marketplace to help you decide where to focus your marketing efforts.
Comprehensive First Research market report for your target market segment.
Unique Selling Proposition – our differentiation expert will help you develop and refine your own unique message and help you craft a targeted elevator speech.
100 cloned leads of equivalent prospects
Complete direct mail Nurture Marketing letter campaign provided by the Nurture Institute.
Custom written evaluation of your existing website provided by Resolve, a web development and optimization company, including detailed recommendations to improve your web presence.
Detailed individual review and evaluation with recommendations of your new marketing plan.
One year of access to our marketing Help Desk staffed by members of the Essentials team and managed by the program’s creator.

Download the Microsoft Partners Essentials Brochure

If you think the Essentials program will suit your marketing needs, sign up now at www.Essentials-Marketing.com or click here to contact us for more information.