Good Things Happen

with Nurture Marketing.

 

Build lasting relationships. 
Be top of mind with prospects. 
Be there when your customers are ready to buy.

What is Nurture Marketing?

Nurture Marketing is a revolutionary concept created over 20 years ago by Jim Cecil through a project with Microsoft. The premise of Nurture Marketing considers that, like any good relationship, customers want your loyalty and respect. Instead of failed attempts at forcing customers to buy ‘right now’, we want to help you build relationships that last a lifetime, not just today.

Marketing with Persistence, Consistency and Ethics

These three pillars of strength are the foundation of Nurture Marketing and The Nurture Institute™. Each is independently as important as the other, but together they create structure, develop loyalty and earn trust. 

Persistence – Lasting relationships are not formed using a shotgun approach to marketing. If you think one or two attempts with your clients and prospects is enough, then you are focused on sales and not marketing. To truly market effectively, you need to touch your clients or prospects using different media for 12 months or more. Targeted and unique messages over the long term will influence your audience and achieve top-of-mind awareness.

Consistency – Whatever you are branding must be communicated consistently in every message for effective customer relationship marketing. What do you want your clients to think when they hear your company name? How do your customers see you? What message are you delivering – quality, commodity or lowest price? Consistency reserves an important place in your client’s mind for your company’s products and services.

Ethics –There is nothing more important than accurately and honestly representing the value of your company. To embrace Nurture Marketing, you must become an expert in your client’s business and understand their fears, motivation and pain. Learn how your company fits into their business plan and promote it with integrity.

The Nurture Institute™ offers customer relationship marketing services and products based around the Nurture Methodology to help your company with all of your marketing needs. To find out more, click here to contact us or call 732-636-1001 ext. 27.